UX-designer
Real product challenges from product teams
Strict time constraints
24 hours
Real product problems
Proposed solutions focused on scalability and business impact
2 solutions were recognized as implementation-ready
Top 22% (IVI challenge)
Top 11% (Yandex Food challenge)
Top ratings
TOP 11%
Context
UX-Boost is a four-day product design intensive
Participants worked on real product challenges from the IVI and Yandex Food teams with less than 24 hours to develop solutions
Evaluation
Solutions were evaluated by product teams based on feasibility, business value, and scalability
Co-watching is a potential growth opportunity, but the current experience does not support:
coordinated content selection
structured interaction between viewers
group social dynamics
Risk
Chaotic playback control and timeline conflicts
Users move to third-party services
↓ retention for shared viewing sessions
If structured co-watching mechanics are integrated directly into IVI, the service can replace third-party solutions and increase engagement
task
Propose three features for co-watching on TV controlled through the IVI mobile app
Constraints
Less than 24 hours
400 characters per feature description
Adult audience (18+)
Competition with third-party services
Solutions must be realistic for implementation
Competitor analysis and solution design process
User problem
Difficulty agreeing on what to watch
Mechanics
Voting for a movie or show
Recommendations based on overlapping interests
Two-step selection process
Feature 1
User problem
Passive content consumption during co-watching sessions
Mechanics
Trivia questions during pauses
“Guess the character’s line” mini-games
Points and participant leaderboards
Feature 2
User problem
Live sports are usually watched individually at home
Users cannot quickly find and replay specific moments
Mechanics
Large public watch parties
Voting and live chat
Highlight markers for key moments
Discussions around specific moments in the stream
Feature 3
Some couriers:
register in the app
receive their equipment
never start their first delivery shift
Yandex hypothesis
The first working day causes anxiety and leads to procrastination
If new couriers get a safe “first experience” through a simulated delivery order, the barrier to starting their first shift will decrease
Work process
simulation of a real delivery route
simple behavioral scenarios
instant reward (₽500)
confirmation of a successful start
Product logic
reducing uncertainty
habit formation
dopamine reinforcement
Solution
Evaluation criteria
All solutions were categorized as cold, warm, or hot leads. The evaluation was conducted directly by the product teams of Ivi and Yandex
IVI
Out of 147 participants, my solution was among the 32 winners
Yandex
Out of 211 participants, my solution was among the 24 winners
